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Creator guide

How to film

One vertical video, on your phone, in your own words. Honest beats polished.

The basics

The 5 essentials

A whole HypeScent body wash bottle, label facing the camera, in a phone frame.
  1. Vertical, on your phone, in your own voice.
  2. The whole product, label to camera, in the first 3 seconds.
  3. Show it in use: lather, rinse, or roll it on.
  4. Say “smells like” or “inspired by.” Never “same as.”
  5. Send us the raw file. Posting it too? Wait for our OK and add #HypeScentPartner.

Film any item of your kit: body wash, soap bar or roll-on. Always the real product, label visible.

Honest only. We ask for a video, never for a positive review.

Pick a format

Four ideas that work

Pick one. 15 to 45 seconds. Say the hook your way, and only if it's true for you.

  • First sniff

    Hook“Okay… smell this with me.”

  • Shower POV

    Hook“POV: your shower smells like Baccarat Rouge 540.”

  • The switch

    Hook“Put a finger down if your body wash smells like nothing.”

  • Get ready with me

    Hook“Get ready with me for date night. Step one: the shower.”

Tip: Film 3 different first lines in the same take. We can test each one.

Checklist

Before you hit record

  • Vertical 9:16, phone camera. Back lens if you can. 1080p or 4K, 30 fps.
  • 15 to 45 seconds.
  • Daylight: face a window. Bathroom lights on. No window behind you.
  • Original sound only: your voice, water, the room. No music.
  • Raw file: no text, captions, stickers or filters.
  • Whole product, label to camera, in the first 3 seconds and at the end. Hold it still for 2 seconds.
  • Keep your face and the product in the middle of the frame.
  • Film a few extra 3 to 5 second clips: pour, lather, rinse, the product on the shelf.
Shower rules
  • Shoulders up. Lather on arms, shoulders or back. No nudity.
  • Keep your phone out of the spray.
  • Only you, or adults who agreed to be filmed. No kids.
  • No other brand's bottle or logo in the frame.
Why no music?

Ads with licensed music can't run as partnership ads. We add music in the edit if needed.

Keep it clean

The don'ts

  • Don't call it a perfume, cologne or fragrance, even if a label says so. Say body wash, soap or roll-on.
  • Don't say “same as,” “dupe,” “exact copy” or “99%”
  • Don't say how many hours it lasts, or “long-lasting”
  • Don't make skin or health claims
  • Don't post before we approve it

Approval checks the format and the rules on this page, never your opinion.

Always

The partner tag

Your free kit and what you earn make it a partnership, and US rules (FTC) ask you to show it. It takes 3 seconds:

  1. Turn on the Paid partnership label (Instagram) or the branded content toggle (TikTok).
  2. Put #HypeScentPartner in the first line of your caption, so it shows without tapping “more.”
  3. When you post, add #HypeScentPartner as small text on the video. We add it ourselves on the ads we run.

Every post and every story about HypeScent, even a quick story.

Last step

Send it

Send us the raw file first. We check it before anything goes live. Your acceptance email tells you where to upload.

Apply now

We'll never ask you to pay, or for your password or bank details by DM.